Full Job Description
Join Amazon as a Digital Content Strategist in Lafayette, IN
Are you a creative thinker with a passion for digital marketing and storytelling? Do you possess the ability to craft compelling content that engages audiences and drives brand loyalty? If so, Amazon, one of the world's largest and most innovative companies, is looking for you! We are seeking a highly motivated Digital Content Strategist to join our dynamic team in Lafayette, Indiana.
About Amazon
Established in 1994, Amazon is committed to being the most customer-centric company, where customers can find and discover anything they might want to buy online. We strive to provide our customers with the lowest possible prices, the best available selection, and the utmost convenience. Our dedication to innovation and excellence is what sets us apart in the competitive e-commerce landscape.
Position Overview
As a Digital Content Strategist at Amazon, you will play a crucial role in shaping our online presence and crafting engaging content that resonates with our diverse audience. Your expertise will guide our content strategy, ensuring that we communicate effectively across multiple platforms, including websites, blogs, social media, and email newsletters.
Key Responsibilities
- Develop and implement innovative content strategies that align with Amazon’s brand objectives and resonate with our target audience.
- Create high-quality, engaging content for various digital platforms, including website copy, blog posts, social media updates, and email campaigns.
- Collaborate with cross-functional teams, including marketing, design, and product development, to ensure consistency in messaging and branding.
- Utilize SEO best practices to optimize content and enhance visibility on search engines, driving organic traffic to our digital channels.
- Conduct audience research and analyze performance metrics to refine content strategies and improve user engagement.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital content marketing.
- Plan and manage content calendars to ensure timely execution of campaigns and projects.
- Identify and foster relationships with influencers and thought leaders to amplify our content reach.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content strategy, digital marketing, or a related role, preferably within a fast-paced, high-growth environment.
- Proven track record of developing effective content strategies and executing successful digital marketing campaigns.
- Strong understanding of SEO principles and experience using analytics tools (e.g., Google Analytics, SEMrush) to measure content performance.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and the ability to adapt to different brand voices.
- Proficiency in content management systems (CMS) and familiarity with HTML/CSS is a plus.
- Creative thinker with the ability to generate original ideas and new approaches to digital content.
- Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
Why Join Us?
At Amazon, we understand that our employees are our greatest asset. We are committed to fostering a culture of innovation, inclusivity, and growth. When you join our team, you can expect:
- Competitive Salary: We offer a competitive salary and performance-based bonus structure.
- Comprehensive Benefits: Enjoy health, dental, and vision insurance, 401(k) matching, and generous paid time off.
- Professional Development: Access to continuous learning opportunities and training programs to enhance your skills.
- Innovative Environment: Collaborate with a talented team and have the opportunity to work on exciting projects that impact millions of customers.
- Diverse Culture: Experience a workplace where diversity is embraced and innovative ideas are encouraged.
Location
This position is based in Lafayette, Indiana, a vibrant city known for its rich history, cultural attractions, and proximity to world-class research institutions. Lafayette offers a blend of small-town charm and big-city amenities, making it an ideal place for both personal and professional growth.
How to Apply
If you are ready to take your career to the next level and make a significant impact as a Digital Content Strategist at Amazon, we want to hear from you! Please submit your resume, a cover letter that outlines your relevant experience, and samples of your work.
Join us in our mission to be Earth’s most customer-centric company!
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.